- Industry Trends
- By Kathy Anderson
- June 08 2021
What is Influencer Marketing and Why Does It Matter?
Social media platforms are the new advertising battleground with influencers as the soft-sell spokespersons Once upon a ...
- Industry Trends
- By Kathy Anderson
- May 25 2021
Be the Expert: Smart Plugs, Power Strips and Smart Receptacles
Understanding the benefits of and the differences between various WiFi outlets Creating a smart home doesn’t have to be ...
- Industry Trends
- By Kathy Anderson
- April 27 2021
Be the Expert: Live Streaming Essentials
Understanding the whys, the hows, and the gear of live streaming 2020 and 2021 will certainly go down in the record ...
- Industry Trends
- By Kathy Anderson
- March 09 2021
What is ETL Intertek?
And how is it different from UL? A month ago, we did a blog for manufacturers that explored the question, “Do I Need UL ...
- Industry Trends
- By Kathy Anderson
- January 19 2021
CES 2021 Wrap-up
This year’s CES Las Vegas was all virtual, all the time Due to the ongoing pandemic, Las Vegas-based CES had to pivot ...
- Industry Trends
- By Kathy Anderson
- December 08 2020
360 Spin Photography
Is 360 product photography a hot fad, the must-have new standard, or a helpful adjunct? In a previous blog for ...
- Industry Trends
- By Kathy Anderson
- November 24 2020
Be the Expert: Wireless Microphone Systems | Petra.com
Mic check 1, 2: Checking the ins, the outs, and the commonly asked questions about wireless microphone systems Wireless ...
- Industry Trends
- By Kathy Anderson
- November 10 2020
Trademark vs Copyright—Part 2: A Deep Dive of Trademarks
A look at TM, SM, and ® marks Last month we covered the differences between the terms Trademark, Copyright, and Patent. ...
- Industry Trends
- By Kathy Anderson
- October 13 2020
Trademark vs Copyright
What’s the difference? And does it matter? Trademark vs copyright vs patent…whether it’s by using one, two, or all ...
- Industry Trends
- By Kathy Anderson
- September 22 2020
Be the Expert: The Aftermarket Remote Start
Heat up winter sales with remote car starters 2020 has been a year for the record books, including its effect on sales. ...