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Petra® Welcomes Austere® & its Line of Home Entertainment Accessories

Press Releases
  • December 31 2024
  • Petra Industries

EDMOND, Okla. — Petra Industries, the consumer technology authority and wholesale electronics distributor, is excited to announce Austere as its new brand partner. The company makes high-performance 4K and 8K HDMI® cables, digital audio cables, and surge protectors.

Austere products are manufactured with high-quality materials for performance, durability, and longevity. The entire product lineup is also stunningly crafted. Their design philosophy begins with a passion to create products with purpose and style—engineering them with intent and manufacturing them from superior materials. The company purposefully incorporates today’s most advanced technologies to maximize customer entertainment and performance experiences. As a result, all Austere products are designed to exceed consumer expectations.

“Austere products are redefining the world of technology accessories,” said Tate Morgan, Petra President. “They feature minimalist, aesthetic designs coupled with advanced technology. This makes their product lineup as stylish as the electronic devices with which they integrate, while providing peak performance and an unrivaled customer experience. For retailers looking for cables and power connectors with advanced specs and a visually appealing wow factor, Austere is in a class by itself.”

“Austere is excited to partner with Petra, combining our passion for premium home theater accessories with their exceptional distribution expertise to bring unparalleled experiences to customers nationwide.” said Deena Ghazarian, Austere CEO.

Visit petra.com/brand/austere to learn more about the enhanced lineup of connectivity and power protection solutions Petra offers from Austere.