Portable speakers are one of the fastest growing wireless categories and can offer your business an easy, add-on product for any customer. Consumers are doing everything from listening and downloading audio, to streaming music and movies. By using a portable speaker, they can now take their media to places they couldn’t before. Capitalizing on this rapidly growing market is essential and with a bit of information, you can sell your customers the perfect speaker for their needs that also enhances their lifestyle.
There are so many speaker options available, at so many price points, that the right choice can be overwhelming for your customers. Understanding how they differ is key to your success. There are four main things your customers will consider when they are looking to buy portable speakers: how the audio is transmitted, how it is powered, what it looks like and most importantly, the sound quality.
There are two main ways audio is transmitted between a device and a speaker; a simple wired connection and Bluetooth® streaming. Wired speakers use a 3.5mm auxiliary connection that’s attached to the speaker and plugged directly into the portable device. Bluetooth® speakers use radio technology to pair the devices to the speaker.
Another thing your customers will need to consider is the power option for their speakers. Multiple options are available but the two main sources are from either alkaline or rechargeable li-ion batteries.
Good looks are also important to many users when it comes to speakers. Options vary from a sleek modern design, to an array of shapes. There are also many colors and sizes available. No settling, here!
No matter how the speakers look, how they are connected or how they are powered, none of this matters if your customer can’t hear the audio. There is a price point to match every customer need. Whether consumers want thunderous bass or crystal clear highs, it is important to keep in mind that sometimes price makes a difference.
Your customers will have a broad variety of needs and budgets for portable speakers, so one of the greatest advantages of carrying these products is their small footprint and easy in-store display. Because portable speakers are easy to connect to, your customers could take advantage of your in-store options to play audio from their own device and give the speakers a test run before they make a purchase.
So does your customer want a minimal speaker solution they can play in their office or something that will rock their dorm room? Does the speaker need to fit the décor of a posh suburban game room or simply provide beats on the beach? Whatever the need, a smart offering from this fast growing category will play the sweet sound of profit.