Boost Your Digital Sales
You’ve got your online storefront setup. You might even be experienced in running an ecommerce platform. But you’re looking to grow, and to do that, you want to increase sales.
And there’s a lot of opportunity to do that: Statista projects that by 2021, 230.5 million US adults will shop online.
Let’s take a look at the top 3 ways you can boost your digital sales.
3 Ways to Increase Sales Online
Accurate, Accessible Product Information
Content that’s messy and hard to understand—or worse, not present at all—will force your customers to leave your site to go somewhere else, most likely a different storefront with valuable information.
Writing valuable content—especially great product descriptions—is one of the best sales tools you have at your disposal. Your product descriptions are more than just product descriptions: they determine your voice and are an opportunity for you to demonstrate that you’re the go-to expert on the product you sell and pride yourself on.
Similarly, product photography is another element you shouldn’t neglect. A picture is worth a thousand words, right? People respond to visual stimuli in interesting ways, and sometimes that photo is what seals the deal for them.
Crafting informative product copy, hosting high-quality product images, and even an FAQ page do wonders for boosting your online sales. Potential customers look for helpful information, so make sure you provide it!
Account-Only Checkout
Your customers have done their shopping, found the product they want, and are ready to checkout when it happens: your website notifies them that they must register an account to complete their purchase.
Building trust is important, and new customers probably aren’t ready to give their email address or other personal information. Setting up a guest option will make them more likely to complete their purchase.
After they finish checking out, why not offer them some incentives for making an account? Free shipping on their first order, a faster checkout process, exclusive offers, and more will help build your relationship as well as entice them to make an account.
A Responsive, Easy to Navigate Website
Sluggish response times and confusing search parameters will frustrate customers to no end.
According to Marketing Drive, “53% of mobile users abandon sites that take over 3 seconds to load.” Three seconds might not seem like much right now, but we all know how quickly our patience slips away when we’re waiting on a web page to load.
You don’t want to lose out on sales because of slow response times. Similarly, you want a search engine that enables your customers to find what they’re looking for easily, and—ideally—can learn from various searches your customers type in.
Boosting Trust = Boosting Profits
Ultimately, customers are willing to spend time and money in and on your store when they trust you. When they trust you to provide them with accurate information and an easy, intuitive experience, they’ll come back time and time again. For more tips and tricks on running your digital or brick-and-mortar storefront, make sure to read the Petra blog.