Public opinion about surveillance cameras has changed over the years. Cameras were once considered an invasive Big Brother. Now they’re the security saviors of home and family.
Surveillance has become an integral part of home life—and continues to evolve. It’s now so easy to watch the porch or the pet or keep an eye on houseguests or the kids after school—and this can be done 24/7 from anywhere in the world.
Let’s take a look at some of the features your customers are looking for when they’re deciding on how best to protect what’s most important.
One continuing trend is true wire-free cameras for outdoor use. The reason? There are few barriers to installation. Today’s wire-free cameras boast sophisticated features but keep in mind that not all models are equipped with the same features.
Keep in mind that customers who are uninterested in the Cloud always have the option of local storage. That usually takes the form of a memory card (such as the aforementioned SD card). This has its own advantages, including a greater sense of privacy and the absence of a monthly fee.
Everyone’s seen low-quality surveillance footage. Customers will naturally want to avoid a similar result. Fortunately for them, picture quality has improved drastically over the years. HD resolutions of 1280 x 720 (720p) or 1920 x 1080 (1080p) are now the industry norm, with 4K options becoming increasingly popular. 4K will involve smartphone or computer upgrades for many customers, so they may want to take advantage of the still crisp 1080p resolution cameras.
And if your customers are looking for rugged durability without sacrificing picture clarity, trail cams make for great additions to their security system. These rugged, camouflaged battery-operated cameras are ideal for home surveillance. They boast:
Many cameras now feature microphones. Some even allow 2-way talk, so camera owners can communicate with whoever is in their sights. For a more complete security setup, your customers will want to choose a setup that affords them communication with their porch or other outdoor area. Sound also comes into play as something that—along with motion—can trigger the recording function.
Some security cameras are fixed. Others offer an impressive range of movement. And Ranges may differ from one camera to the next. Some provide up-and-down, side-to-side coverage that results in a comprehensive view a room or porch. If your customers have bigger spaces to monitor, then cameras with a full range of motion are probably best for them.
There are solutions for every kind of home observation scenario. Many are not DIY. Your customers need your in-depth knowledge to guide them. Surveillance technology will continue to evolve. You can be your customers guide to that ever evolving landscape with the Petra blog, and you can offer them all of the latest and greatest security cameras from order.petra.com!