According to Statista.com, sales connected to Super Bowl Weekend passed the 14-billion dollar mark in 2015, and have grown by almost 40 percent since 2007. This rapid growth has sent Super Bowl Weekend past Halloween and St. Patrick’s Day in terms of consumer spending, with Father’s Day firmly in its sights. In 2015, the average Super Bowl viewer was expected to spend $77.88 dollars in relation to the Super Bowl, with that number rising close to $100 for consumers aged 19–44.
While Super Bowl Weekend doesn’t inspire a ton of gift giving, there are a wide variety of consumer behaviors that can be predicted. We’ve gathered some fun facts about consumers—and the products they need to win their Super gathering.
From pizza and wings to barbecue and chili, consumers are looking to score with the best food possible at their Super Bowl party. Indoor and outdoor cooking are both popular, and updating their gear in those arenas is important.
Some consumers will be looking for bigger additions to meet the needs of their many guests. For those with the capabilities to go outdoors, the Masterbuilt MB10 Classic Propane Fish Cooker with 10-Quart Pot is sure to fit the bill. The 10-quart pot is big enough to cook up a healthy portion of crawfish or shrimp and feed a pack of hungry guests. It includes a stainless steel thermometer for checking heat at a glance, helping cooks know just the right moment to turn the heat off.
Moving into the kitchen, small appliances can make life easier on the big day. The NESCO PC6-25 6-Quart Digital Electric Pressure Cooker is perfect for all-day chili or indoor barbecue. It can slow cook a variety of foods up to eight hours. It’s also programmable, so it’s safe and easy to use. It’s also a great option for buffalo wings, a big game favorite.
Quick snacks are key to a successful big game party. That’s why consumers will love Popcorn Maker from Brentwood. An average use will yield up to 25 cups of popcorn, making it easy to quickly restock a hungry guest’s bowl. The motorized bi-directional stirring rod eliminates the threat of burnt popcorn smell from the microwave.
Of course, a great game day party doesn’t start or end with the food. Providing a great viewing experience is of equal importance. That’s why many consumers will look to upgrade their home theater system expressly for their party.
And of course, it always starts with the television. For any live sporting event, including the big game, the bigger the better, like the Proscan PLDED5068A 50” 1080p Direct LED HDTV. Its 8ms response time ensures that viewers will never miss a key play. It has three HDMI ports, so it’s prepared to interact with all the key devices after the game is over.
Upgrading sound systems is another popular big game upgrade. For consumers looking for a plug-&-play option that doesn’t sacrifice high highs or deep bass, the Pyle PSBV600BT 21” Bluetooth Wave Base Digital Tabletop Soundbar is a great option. The ported tube design provides extended bass performance. It can handle a television of up to 110lb resting on top of it to save space.
Keeping cold beverages for party guests is critical, whether of the alcoholic variety or not. Users are sure to love the 65-Quart ProGear Elite Cooler from Pelican. This rugged cooler is easy to move with molded-in tie downs and nonskid raised feet. And with seven to ten days of ice retention, users won’t have to be constantly refilling the cooler with ice during the game.
Playoff fever for professional football culminates with the Super Bowl, which has become a de facto American holiday. Petra has the products that your customers want for their big game watch parties, from the kitchen to the home theater and more. And don’t forget our Sainty NFL line of products. They are fun add-ons that show team spirit, regardless of whether they make the Super Bowl or not. Peruse petra.com or contact your sales representative at 1-800-443-6975 for more ideas.