Updated June 14, 2019: Small kitchen appliances like microwaves and toaster ovens are magical. They add more convenience to small kitchens and deliver more cooking options to larger ones. And a great target demographic for small kitchen appliances is new homeowners. They’re eager to get their kitchens up, running, and ready to create delicious dishes.
Put yourself in your customers’ shoes. Think back to when you set up your first home. How exciting was it to get settled and begin anew? That’s precisely how your customers are feeling.
For most, the kitchen is the room that will see the most action as some sort of small kitchen appliance is used every day by millions of consumers.
Why not capitalize on first-time mover excitement by stocking affordable, functional small kitchen appliances to properly outfit any new kitchen space?
Ideal Small Kitchen Appliances Every Kitchen Needs
Efficient Cooking with Microwaves and Microwave Ovens
Microwaves are a must-have for any kitchen. Everyone from college students to gourmet chefs utilizes these nifty kitchen appliances for various purposes.
“Countertop microwaves are the biggest part of the market by far,” says Claudette Ennis, Consumer Report’s analyst for microwaves and other small appliances. They offer a reliable solution for eating on the go, cooking assistance, and much more.
A few questions to consider asking your customers shopping for a microwave are:
- How much available counter space do they have? (You’ll likely want to follow this up with mentioning that they’ll need enough space to allow for proper air circulation.)
- Are there any special features important to them?
- What is the most common cooking task they’ll perform with their microwave?
Knowing the answers to these simple questions makes it easier for you to make the right recommendation.
Slow Cookers and Multicookers for Multiple Purposes
Multicookers are a popular option for people who like cooking but either doesn’t have the countertop space for it or want to cook quickly.
Slow cookers, on the other hand, are a reliable option if people want to come home from work or running errands to a delicious meal after a long day.
In addition to providing a convenient option for home cooking, these types of small kitchen appliances have many different benefits:
- Relatively inexpensive
- Easy to use
- Can be either large or small
- Versatile
- Doesn’t require supervision of food
Starting Every Morning Fresh with Coffee Makers
For some customers, the coffee maker beats out the microwave when it comes to essentials.
People are drinking coffee more than ever. According to howstuffworks, “Coffee is the most popular beverage on the planet with more than 400 million cups being consumed every year”.
As a result, coffee makers are huge profit makers for businesses.
There are multiple advantages to having a coffee maker at home. Coffee makers save customers money and time by preventing them from stopping for that morning cup of joe. They are relatively simple to use, use any brand of coffee, and come in different shapes, models, and brands.
For your customers that are new to coffee drinking, you don’t need to be an expert barista to answer their questions. Important information your customers might ask on choosing the best home coffee maker include:
- How many cups do you expect to drink?
- How much counter space do you have?
- Do you want the option to brew a single cup or a full carafe?
- Do you have time in the morning/evening/whenever to make espresso?
- Are you looking for a multi-use coffee maker for different uses?
Asking the right questions can get your customers the answers they need to pick the right coffee maker for their lifestyle.
The Brave Little Toasters That Could
Another necessary appliance for any kitchen is a toaster.
Because who can resist the smell of fresh bread toasting in the morning?
Toasters are a simple kitchen appliance, but they’re also incredibly handy to have around.
Toasters have many different advantages. They “often use six times less energy than an electric oven” and “you can choose the settings of the toaster and predetermine just how well you want the toast to be roasted.”
Because of how popular, useful, and affordable toasters are, they are an ideal kitchen appliance that businesses should keep in their inventory. According to Statista, “revenue in the Toasters segment amounts to US$277m in 2019. The market is expected to grow annually by 0.7% (CAGR 2019-2023).”
Toaster ovens are another must-have kitchen appliance in homes, apartments, and small condos. They’re a convenient size, use significantly less energy than traditional ovens, and are incredibly versatile. It helps users save money and time as they are easy to use and clean.
Why Your Business Needs to Sell Small Kitchen Appliances
Appliances of any kind are huge ticket items.
Consumers want to make their lives easier. They are willing to spend money on convenience and reliability. For example: the total revenue in 2018 for small electric appliances like vacuum cleaners and kitchen appliances like coffee makers was $5 billion. Roughly 9,478 businesses took part of that profit.
Small kitchen appliances are easy to sell. Everybody needs small kitchen appliances like coffee makers and microwaves. They can’t live the easy, convenient life they yearn for if they don’t have them.
Thinking Outside the Box with Petra
You can always count on us to boost your profits. Petra can be your go-to-source for products and valuable industry insight you can’t get anywhere else. With Petra, you can help your business grow and succeed.
Check out our huge selection of small kitchen appliance options or contact us today!