Looking ahead into 2021 can be mind blowing. How did 2020 go by so quick?
Either way, it’s here. And prepping for Q1is another new ball game—and it’s time to put a game-winning strategy together.
In this week’s blog, we look at 3 tips to help your Q1 including recognizing repeat customers, providing quick shipping options for your customers, and taking advantage of digital advertising on social media.
1. Offering cheaper or quicker shipping options
Getting packages to your customer is your priority, so how can you do better? Cutting shipping costs or offering free delivery is an easy way to enhance sales, especially in Q1. Looking into how your shipping options can be improved and adjusted can improve customer feedback—and even net you a few returning and loyal customers.
2. Recognize repeat customers
There are reasons why you shop where you do, and your customers are the same way. You most likely already have their contact information such as their name and email. Try sending out an email addressing discounts and new products specific to them, making them more likely to return again.
This is what Ian McCue from NetSuite had to say,
“Brands already have the names and email addresses of anyone who’s placed an order, so sending these customers emails highlighting a sale or an abandoned cart is a low-effort, high-reward tactic.”
<<Learn More About Developing Customer Loyalty Here>>
3. Taking advantage of digital advertising and social media
The power of social media is incredible, and it can help your sales this Q1. Many customers use their phone for making their online purchases. So, how do you take advantage of this? Here’s how: invest more money in it. Restructuring where your advertising money is spent can be an easy way to reach new customers such as replacing printed mail or an email with Facebook Ads.
Ian McCue from NetSuite adds,
“Companies that haven’t already done so should start advertising on social media right away, and those that already have a presence on those platforms should increase their spend.”
Social media is a powerful tool to be used to connect you with your next sale.
(Come back next month to read more about Social Media advertising)
2021
A new year means a new start. It’s a time to start planning new strategies and setting goals for your business.
Getting your shipments to your customers quicker and at a discounted rate, recognizing those who frequent your store, and improving your digital presence, can make all the difference for this upcoming Q1.
For more tips and tricks to boost your sales, visit www.petra.com