Petra Blog

Petra Partners with Owlet to Give Parents Peace of Mind

Written by Petra Industries | Apr 27, 2021 5:00:00 AM

EDMOND, Okla. — Petra Industries, the consumer technology authority and wholesale electronics distributor, has partnered with Owlet Baby Care to make its award-winning smart baby monitor available to QVC, Home Shopping Network and other retailers. Owlet has built a connected and accessible nursery ecosystem that brings technology and vital data to modern parenting.

“We’re always excited to partner with vendors who offer unique solutions to age old concerns,” said Tate Morgan, President of Petra. “Owlet brings a sense of safety and security to parents who are eager to look out for their children, and we’re thrilled to bring their products on board.”

Launched in 2012 by a committed team of parents, Owlet’s mission is to help keep every baby safe and to help every parent find more joy in the parenthood journey. Over 1.5 million parents have trusted Owlet to help them keep their babies safe. Research found that 94 percent of parents report better sleep with Owlet[1].

Its flagship product, the Owlet Smart Sock baby monitor, uses proprietary and innovative pulse-oximetry technology to track a baby’s heart rate, oxygen levels and sleep patterns to provide parents with invaluable peace of mind. The Smart Sock integrates seamlessly with Owlet’s camera product, the Owlet Cam, enabling parents to see and hear their babies via Owlet’s convenient smartphone app. 

About Petra

Petra is the industry’s consumer technology authority—distributing products for more than 800 brands. They bring tens of thousands of top name-brand products to tens of thousands of retail/e-tail partners. Founded in 1985 with a focus on and passion for accessories, today, Petra serves markets with products from categories like smart home tech, gaming, outdoor tech, and more. The most sought-after hardware and add-ons in consumer technology are stocked at Petra’s 525,000 sq. ft., state-of-the-art distribution center and are distributed all over the country. Petra is a member of CTA and CEDIA. For more information on Petra, visit www.petra.com or call 1-800-443-6975. The Right Distributor Changes Everything.™

About Owlet

Owlet was founded by a team of parents in 2012. Owlet’s mission is to empower parents with the right information at the right time, to give them more peace of mind and help them find more joy in the journey of parenting. Owlet’s digital parenting platform aims to give parents real-time data and insights to help parents feel more calm and confident. Owlet believes that every parent deserves peace of mind and the opportunity to feel their well-rested best. Owlet also believes that every child deserves to live a long, happy, and healthy life, and is working to develop products to help facilitate that belief.

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[1] Global Pediatric Health. 2017. Initial Experience and Usage Patterns With the Owlet Smart Sock Monitor in 47,495 Newborns. Available at: https://pubmed.ncbi.nlm.nih.gov/29230431/. Accessed 14 April 2021.