EDMOND, Okla. — Petra Industries, the consumer technology authority and wholesale electronics distributor, named Heidi Heath as the Regional Sales Director in the New England area.
“Heidi’s experience in channel expansion, business development, account acquisition and management position her as a strong asset for Petra’s continued growth in the northeast,” said Petra President Tate Morgan.
Heath brings over 25 years of experience in the consumer electronics and retail arenas to her new role at Petra Industries. Having worked closely with some of the biggest names in CE and retail, she will leverage her relationships and experience to grow Petra’s business in the New England area.
Of the new opportunity, Heath stated, “I am thrilled to join Petra and represent their entire portfolio of brands to help retailers build their e-commerce businesses to unanticipated gains.”
Jim Loden, Vice-President of Sales for Petra, stated that, “Heid’s unbridled passion for the business and strong reputation will allow Petra to push into new channels bringing a wealth of new opportunities.”
Heath will grow existing accounts, acquire new accounts, and further the company’s growth throughout the New England region.
About Petra
Petra is the industry’s consumer technology authority—distributing products for more than 800 brands. They bring tens of thousands of top name-brand products to tens of thousands of retail/e-tail partners. Founded in 1985 with a focus on and passion for accessories, today, Petra serves markets with products from categories like smart home tech, gaming, outdoor tech, and more. The most sought-after hardware and add-ons in consumer technology are stocked at Petra’s 525,000 sq. ft., state-of-the-art distribution center and are distributed all over the country. Petra is a member of CTA and CEDIA. For more information on Petra, visit www.petra.com or call 1-800-443-6975. The Right Distributor Changes Everything.™