Petra Blog

Petra Industries Welcomes Brian Smith as Vendor Business Manager

Written by Petra Industries | Apr 12, 2022 5:00:00 AM

EDMOND, Okla. — Petra Industries, the consumer technology authority and wholesale electronics distributor, is proud to announce that Brian Smith is joining their team as a Vendor Business Manager.

Smith brings over two decades of successful procurement and leadership experience to Petra’s merchandising team across many verticals. Brian was instrumental in leading inMotion Entertainment’s product group to the next level, supporting over 100 key brands to the airport store’s success. He prides himself on his ability to think outside the box and always find the right solution that is equitable for all parties involved.

In his new role at Petra, Smith will be working hand in hand with vendor partners and the sales organization to create new product opportunities, and promotional plans, increase revenue and achieve sustainable growth.

“We’re very excited about Brian joining our merchandising team,” said Vice President of Merchandising Laura McNew. “He brings years of experience and a new perspective to our company. Brian has strong relationship-building, negotiating skills, metrics analysis, and planning and development history. This makes him a perfect fit as a Vendor Business Manager.”

About Petra

Petra is the industry’s consumer technology authority—distributing products for more than 800 brands. They bring tens of thousands of top name-brand products to tens of thousands of retail/e-tail partners. Founded in 1985 with a focus on and passion for accessories, Petra serves markets with products from categories like smart home tech, gaming, outdoor tech, and more. The most sought-after hardware and add-ons in consumer technology are stocked at Petra’s 525,000 sq. ft., state-of-the-art distribution center and are distributed all over the country. Petra is a member of CTA and CEDIA. For more information on Petra, visit www.petra.com or call 1-800-443-6975. The Right Distributor Changes Everything.™