EDMOND, Okla. — Petra Industries, a leading distributor and innovator in the consumer technology industry, has completely reimagined their digital presence with the largest website overhaul in the history of the company.
Petra’s new digital presence builds on decades of innovation and knowledge in distribution and ecommerce. “The new Petra.com creates an online foundation that allows us to deliver a world-class digital experience to our customers and vendor partners,” says Josh Williams, Director of Digital and Ecommerce Marketing.
At the heart of the new Petra.com is a state-of-the-art purchasing platform called PetraCentral™, a streamlined, business-to-business ecommerce platform powered by OroCommerce.
“We have worked closely with Oro to develop a platform that gives our customers a modern purchasing experience,” says Williams. “PetraCentral has the convenience of consumer ecommerce sites but is specially designed to suit the unique needs of our customers’ businesses.”
PetraCentral includes many new features. The user management options give customers more access to who within their organization is making purchases as well as what is being purchased.
Additionally, customers can view product variants and take advantage of matrix ordering, so they can purchase multiple product variants from a single screen. Along with these innovative solutions, PetraCentral features more in-depth product sorting, enhanced autocomplete search suggestions, and multiple shopping lists.
“The new shopping list feature is one of the most advantageous tools for our customers,” says Williams. “Customers will be able to create and work on multiple shopping lists simultaneously, save shopping lists for later, and quickly purchase from previously saved lists.”
The new Petra.com also aims to educate vendor partners and customers on the resources and services available to them through Petra.
“We are very excited to introduce PetraCentral,” states Tate Morgan, President. “We pride ourselves on being a forward-thinking distributor that utilizes new technologies to provide best-in-class service to our partners.”
To learn more about Petra’s new and improved website, visit www.petra.com
About Petra
Petra is the industry’s consumer technology authority—distributing products for more than 800 brands. They bring tens of thousands of top name-brand products to tens of thousands of retail/e-tail partners. Founded in 1985 with a focus on and passion for accessories, today, Petra serves markets with products from categories like smart home tech, gaming, outdoor tech, and more. The most sought-after hardware and add-ons in consumer technology are stocked at Petra’s 525,000 sq. ft., state-of-the-art distribution center and are distributed all over the country. Petra is a member of CTA and CEDIA. For more information on Petra, visit www.petra.com or call 1-800-443-6975. The Right Distributor Changes Everything.™