Petra Blog

Petra Industries Promotes Robin Waters-Bauchman as CFO

Written by Petra Industries | Sep 12, 2022 5:00:00 AM

EDMOND, Okla. — Petra Industries, the consumer technology authority and wholesale electronics distributor, is pleased to announce that Robin Waters-Bauchman has been promoted to the role of chief financial officer.

For over 2 decades Robin has showcased her senior financial prowess by expanding business and growing stakeholders in multiple roles including, chief accounting officer at Paycom and then a chief financial officer at Sunbeam Family Services. Over the last 7 years, she has served as the vice president of finance at Petra and has been an integral part of Petra’s growth and continued success.

“In her previous role as Vice President of Finance, Robin has proven herself time and time again to be exceptional,” said Tate Morgan, Petra president. “Her foresight and experience in financial leadership ensure she will be a success in her new role, and we are excited to see her continue to help Petra grow as our new CFO.”

In this new role at Petra, Robin will use her skills in financial reporting, accounting, and leadership to continue guiding Petra’s financial health and long-term growth.

“Working with Bill and Tate over the last seven years has helped prepare me for this role at Petra,” said Waters-Bauchman. “As an industry leader and growing business, I am excited for this opportunity to help lead Petra to even greater success.”

Waters-Bauchman

For more information about Petra Industries visit www.petra.com.

About Petra

Petra is the industry’s consumer technology authority—distributing products for over 800 brands. They bring tens of thousands of top name-brand products to tens of thousands of retail/e-tail partners. Founded in 1985 with a focus on and passion for accessories, today, Petra serves markets with products from categories like smart home tech, gaming, outdoor tech, and more. The most sought-after hardware and add-ons in consumer technology are stocked at Petra’s 525,000 sq. ft., state-of-the-art distribution center and are distributed all over the country. Petra is a member of CTA and CEDIA. For more information on Petra, visit www.petra.com or call 1-800-443-6975. The Right Distributor Changes Everything.™