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New Year's Resolutions

Industry Trends
  • December 17 2013
  • petrablog
New Year's Resolutions

Ring in healthy profits to begin 2014 by stocking a smart selection of fitness gear and accessories!

As the year comes to and end, New Year’s resolutions are likely on the minds of most of your customers. One of the most common, if not the most common, is weight loss and living a healthier lifestyle. Your customers will be in search of the latest fitness gadgets to help them stay on track with their 2014 goals. Why not be their go-to source for workout accessories, fitness tracking devices & body monitoring products?  You’ll help trim their bottom line (pun intended) while pumping up your own.

At-Home Exercise Equipment
Do your customers want to avoid the pricey gym and exercise at home? Or are they searching for smaller equipment to supplement their routine on days when they can’t get to the gym? Petra has some great options that make getting fit and staying fit easier with Go Fit’s full line of small equipment. Go Fit’s products cater to weight, aerobic, resistance and stability training, and we carry weights, medicine balls, pushup bars and even professional strength stability balls. Some of the more complex equipment includes instructional videos or books to give users safety and exercise effectiveness tips.

Workout Accessories
Listening to music can push a user’s athletic performance up 15%, making audio access as vital to a successful workout as a pair of sneakers. Enter the sport armband! This workout accessory is a functional and secure way to carry any audio playing device like an MP3 player or smartphone for users in motion. Headphones are another key workout accessory. They come in so many sizes, styles, shapes and types that deciding on a pair can be a bit of a workout in itself. So, it’s a good idea to know that some headphones are better for physical activity than others so you can educate your customers. For example, the AfterShokz Bone Conduction headphones are great for outdoor activities like jogging or cycling. They feature open-ear bone conduction technology that allows users to listen to audio while safely keeping them aware of their surroundings. Another great option are Bluetooth headphones that literally work for any type of workout activity and eliminate the hassle of fighting with cords.

Fitness Tracking
There are many accessories also available to monitor workout & activity levels. Garmin has an extensive selection of watches and receivers that monitor everything from heart rate to cadence. Some of the monitors have specific uses for swimming, cycling, jogging or walking. Certain models, like the Forerunner 310XT, include added features like Virtual Partner courses.  One of the newest all-in-one products on the market is the Lifetrak Zone Watch, which is app-connected and tracks calories burned, steps taken, heart rate and much more.  And don’t forget about the old standby pedometer, which offers a simpler way to monitor fitness levels by keeping track of steps taken and calories burned.

Body Monitoring & Nutrition
Keeping track of calorie intake can help your customers keep on target with fitness goals. Food scales are the perfect tool to accomplish this. Staying hydrated throughout the day, during and after a workout, is another step to maintaining a healthier lifestyle. Stocking water bottles from Thermos would be a great and convenient way to promote water intake.

After all this work, how will your customers monitor their fitness progress? Digital body scales are a simple and affordable way to track weight loss. For customers looking for a more accurate assessment, the Omron Full-Body Sensor Composition Monitor & Scale measures body fat, BMI, skeletal muscle and visceral fat. It also features hand-to-foot measurements for a more accurate reading.

Start stocking up now and make plans to prominently display a selection of these items so resolution-minded shoppers won’t miss your healthy offerings. Whether your customers are trying to shed a little holiday weight or train for their first marathon, you can help them meet their fitness goals while giving your cash register its own personal workout.