Law enforcement vehicles have used dash cams for decades, and these accessories have come a long way since the blurry, black and white images from old episodes of Cops.
A quick YouTube search for dash cam footage clearly indicates that they’re now a realistic, accessory option being added to vehicles in huge numbers. For some, these dash cams offer added protection for themselves and their loved ones and for others it’s a fun, easy-to-install, toy for their vehicle. The popularity of posting videos to online social media and hoping for a viral sensation is another reason there’s such an increased demand for dash cams.
Right now you might be wondering why you need to carry dash cams and who is actually buying them. Believe it or not, the answer is every day consumers. Dash cams are an affordable solution to protecting them and their vehicles. The dash cam is a proven eyewitness of any incident that occurs while driving and can serve as your customers’ evidence in a collision or insurance dispute. In addition to drivers looking to record the facts during a traffic incident, there are also many niche customers to be served. Below are a few other buyers that could be interested in dash cams.
- Parents who want to monitor their new teen driver.
- Business owners who have multiple fleet vehicles, trucks or drivers.
- Anyone who does off-roading in their vehicle and wants to capture their adventures.
- Racers looking to improve their track lines or record their best times.
- Road trippers and RV travelers.
- Taxi companies.
So as you can see, dash cams can be a very profitable addition for your spring product line up so the next question is which ones should you carry? Depending on the functionality your customers are looking for, there’s without a doubt a dash cam to fit all of their needs. The CDR 810 From Cobra Select records in full 1080p HD, takes 12 megapixel still photos and features a G-sensor that automatically saves events when a collision has happened. For a compact dash cam that does not include a viewable screen, the Crimestopper DR-110 is a perfect solution. It is very small and should your customer’s vehicle get broken into, the camera features a built in motion sensor that will activate if the car is turned on and is in park.
Brand new from Garmin this year is the Dash Cam 20 that records in HD, features a microphone and is installed via a suction cup mount, so it can be moved easily between vehicles. It also features Garmin’s well-known internal GPS receiver so, should an accident occur, your customer could see the time, location, speed and direction of travel. On the higher end is the VTR17LD from BOYO. Not only does it offer exceptional recording clarity, but it’s also a 3-in-1 safety assistant. It features a lane departure warning system, forward collision warning system, a black box DVR that records for 30 seconds before and after a collision, featuring front and rear view.
Show your customers what dash cams can do and add some profit to spring sales. We suggest creating a playlist with some really cool dash cam footage from social media websites and have it playing next to your display. Your customers will enjoy seeing the footage and will probably even get some ideas of how they would use a dash cam for their personal use. Be sure to check out all of our dash cams HERE.