Make Sure Your Customers Get the Best Picture Every Time
What about those moments that your customers truly want to relive or remember 10 years down the road? They want to take the best picture possible without worrying about a flubbed shot.
With today’s fast-paced world, your customers are likely looking to capture those unusual split-second occurrences–like hugs between teenage siblings or an action shot of children playing in the snow. While a smartphone could handle these moments, there’s just no substitute for the quality and versatility of a dedicated camera.
What does this mean for you as a retailer? It means that you can educate your customers on the differences between small, point-and-shoot cameras, and more sophisticated DSLR cameras and accessories. The conversation is endless on the pros and cons of each camera type. Below are a few simple differences to help your customers decide between all of the options while helping you close the sale.
Point-and-Shoot Cameras
Point-and-shoot cameras are also known as compact cameras. They are built for portability and offer a travel-sized solution for never missing that perfect shot. Because smartphones are also phones, web browsers, and have to fit in a pocket, they’re limited to how big their image sensors, the part that actually helps make a picture, can be. Point-and-shoot cameras don’t have the same problem so they can create better-quality images as well as increase the zooming range available.
They are the most budget-friendly option, are convenient to carry, and are as simple to use as a smartphone camera. All point-and-shoot cameras include a color LCD for image viewing, a flash and range anywhere from delivering a 4x-30x optical zoom and 5-18 megapixels for image resolution. And, depending on the camera, optional features can include face detection, HD video recording, instant zoom, and Wi-Fi capabilities. There is a point-and-shoot camera for everyone, even your most adventurous customers and Petra offers a variety of point-and-shoot cameras.
Your customers might enjoy Minolta’s 20.0-Megapixel 1080p Full HD Bridge Camera. It has 26 selectable scene modes and panorama shooting. If that’s not what your customers are looking for there’s Canon’s 20.2-Megapixel Powershot Digital Camera with a 3-inch LCD screen. The built-in Wi-Fi allows for easy sharing and transferring of all the pictures and videos your customers take.
DSLR Cameras
A DSLR, or digital single-lens reflex camera, is bigger and packs more of a punch than a point-and-shoot camera. The main way a DSLR camera differs from a point-and-shoot camera is twofold: a removable lens and uses a viewfinder instead of an LCD screen.
The removable lens offers your customers more manual controls, like depth of field, for a more customized shot. Because a DSLR camera has a larger image sensor, it has a faster shutter speed and can take pictures much faster. The most important aspect is the DSLR’s overall superior optics and image resolution. Other advantages to a DSLR are their efficiency when shooting in low lighting, their better autofocus than point-and-shoot cameras, and their extended battery life.
Many professional photographers rely on DSLR cameras to create their impressive photos. Because the lens can be switched out, users have more control over the focal length they want. Focal length is the zoom range of the camera. This gives different quality pictures at different distances, something that a smartphone camera is much more limited on. Drawbacks to a DSLR camera include its larger and heavier body–making it less convenient to tote around. The DSLR camera also carries a larger price tag than the alternative point-and-shoot camera.
Instant Cameras
What if your customer is in a hurry or simply doesn’t want to wait for their pictures to be printed later? Then they’re in luck. When someone thinks of instant cameras, they might think of Polaroid and decide that’s old-fashioned, but everything “vintage” is becoming more popular every day, providing a great market to tap into.
Instant cameras take and print a photograph in one device as opposed to having to download pictures to a computer or shipping the pictures off to have them printed somewhere else. And unlike the bulky cameras of the past, modern instant cameras can be sleek or cute and come in a variety of colors to meet whatever style your customers prefer. An ideal way to capitalize on this love of vintage cameras without sacrificing tech innovations or modern style is the Fujiflm line of instax cameras!
Accessories
Offering cameras is just the beginning of boosting margins for your business. The big margins come when you attach an accessory sale with each camera. Every camera has memory, and most cameras have memory that can be upgraded with an SD card. There’s your add-on sale opportunity #1. What about different lenses to accompany the fancy new DSLR camera your customer decided on? You just found add-on sales opportunity #2. Camera cases and bags can keep new camera equipment safe from harm, or how about promoting an extra camera battery or even a tripod? You’re on a roll now with add-on sale opportunity #3. With so many accessory options, you can truly offer everything your customers want for a picture-perfect photography experience.
And if your customers are tied to their smartphones and don’t want to give them up? In that case, we have accessories for them too. From selfie sticks, to mounting pods, we’ve got what they need. We even have everything someone would need to start a vlogging career: ring lights, microphones, and stands. Now you can help customers reach their dreams of internet fame.
Conclusion
Why not set yourself up to capture more profits as your customers gather with their families and friends over the course of the year? They’ll be making memories that can last for years and it’s your opportunity to make sure they have the right camera and accessories to capture those moments and share their memories. When you help them save those memories with the best possible photos, they won’t settle for phone-cam images, and they’ll remember that your store is the place to go for the best advice for photo gear and more. Get the picture? See all cameras and accessories here.