Plug Into Profits–Stats and Trends to Increase Your Video Game Accessory Sales!
Welcome to our second edition of Be the Expert. This week–Video Gaming, an area that dominates the retail marketplace. The 22.4 billion dollar industry currently has 155 million Americans playing video games today. Of those 155 million, 51% have dedicated gaming consoles in their homes with 42% playing video games for more than 3 hours per week. New games and gaming consoles come out every year, and consumers are continuously on the hunt for accessories to enhance their video gaming experience. By gaining a better understanding of the demographics, factors for purchasing and best-selling video games and consoles, you will be one step ahead of the competition while increasing your ticket sales at the same time.
Gaming demographics!
Knowing the demographics of any particular industry or business is what makes a retailer successful. ESA, the Entertainment Software Association, has researched and shown that the leading age group for video gaming is 18–35 at 30%, followed by 50+ years at 27%, under 18 at 26% and 36–49 years at 17%. Gender also plays a role in who is buying into the gaming industry. Men take the lead at 56%, while women are just behind at 44%. The results show that video gaming demographics are diverse and varied, but so are the factors consumers consider when buying video gaming products and accessories.
Factors that influence gaming purchases!
There are a number of factors that consumers consider with any video gaming purchase. Factors can include everything from advertising, product reviews, and even the way the product looks in its packaging.The top three purchase factors ESA found are: an interesting story (22%), price (15%) and word of mouth (11%). GameSpot reports that the best-selling games of 2015 were as follows: Call Of Duty: Black Ops, Madden NFL 16, Fallout 4, Star Wars: Battlefront and Grand Theft Auto V with an interesting story being the main factor for consumers to purchase these games.These factors are important to remember because just as consumers look at these aspects for video games, they will also be listening to other gamers and peers when looking for a video gaming system.
Best-selling video game systems!
By understanding the best-selling consoles, you can determine the video gaming accessories that will maximize profits for your business. USA Today Tech stated that the top 3 consoles leading the gaming industry are the Playstation 4, Xbox One, and Nintendo Wii U . All of these consoles can be enhanced with a number of controllers and accessories for their action-packed games. At Petra, we have done the work for you by providing the latest video gaming accessories to make their gaming experiences great.
Game-changing accessories!
Having the best game controller to experience all the action is important to your gaming customers. The Playstation 4 DUALSHOCK 4 Wireless Controller from Sony can do just that. This controller provides hours of play time and is complete with a 2-point capacitive touch-pad, dual-analof sticks and trigger buttons for a greater sense of control. This controller also comes with a Built-in mono speaker and headset input so no audio action is missed.
Gaming continues to be more interactive than ever. Live chatting has allowed gamers to connect and play anyone in the world. One way to ensure your customers are able to live chat while gaming is the Xbox One GRX-340 Gaming Headset from Dreamgear. This headset comes with powerful 40mm drivers, giving your customers crystal-clear sound. It also has a high-performance microphone and in-line audio controls, making this a versatile product for any MP3, mobile device or Xbox console.
Nothing can be more frustrating for a gamer than an accessory that is not fully charged. Offer your gaming customers a product that can keep their accessories charged with the Nintendo Wii U Dual Dock with 2NiMh Batteries from Dreamgear. This charging dock charges two Wii Remotes, on a rubberized base. It also comes with two rechargeable NiMH batteries to ensure that they stay fully charged.
Now that you have the inside knowledge of the gaming industry, you can better prepare your business for gamers who are on the hunt for the latest gaming accessories. Follow our blogs every Tuesday and our Be the Expert feature the last Tuesday of every month. For more video game accessories make sure and visit www.petra.com.