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Be the Expert 7: Headphones

Industry Trends
  • July 19 2016
  • petrablog
Be the Expert on Headphones

Get an Earful of Information about Styles and Features

Future Market Insights reports that portable music systems are among the many markets in consumer electronics seeing significant growth. These include not only actual music players such as the iPod, but also devices like smartphones and tablets. The global market for headphones follows hot on the heels of this ubiquitous and seemingly unstoppable trend.

Basic types

To begin with, it may be useful to divide headphones into two or three basic categories. First, the “over-ear” design encloses the ears with cushioned pads. They generally offer the best sound quality. Second, the less traditional “in-ear” headphones fit directly inside the listener’s ear canals. What they lose in quality they make up for in portability. A possible third category would be the “on-ear” style. This is similar to (and sometimes interchangeable with) over-ear headphones but resting on the outer ear. They’re an especially good choice for listening during workouts.

But common selling points cut across differences in design. For example, those who value immersion in the listening experience will want to minimize the intrusion of outside noise. Audio Technica’s Noise-Canceling On-Ear Headphones are made to block noise generated by the listener’s surroundings—by up to 85 percent, to be precise. They include a detachable cable and an airline adapter. (In-flight entertainment systems are among the best uses for this type of product.) In-ear options sometimes feature this technology, too—including another great choice from Audio Technica.

It’s important to remember that the most appropriate headphones for a customer may depend on their preferred activities. Soul Electronics specializes in headphones, earphones and speakers designed with the physically active listener in mind. Consider the Transform Superior-Active-Performance On-Ear Headphones. They’re made light to withstand the rigor of workouts without weighing down the user. The moisture-wicking ear pads stay dry during the sweatiest moments and can easily be removed for cleaning purposes. Many Soul products boast a noticeably sporty aesthetic. The K-Pop In-Ear Headphones are a great example.

Other features

Remember, too, that headphones may serve more than one purpose. What if a prospective purchaser expects to do more with them than just listen to tunes? Many headphones now come with built-in microphones known as “in-line” microphones. These generally include in-line controls for answering and ending calls, enabling users to talk on the go. They also eliminate the hassle of constantly holding a phone during a conversation. Elements such as fitness-friendly design and in-line calling capability, when combined, result in products like iHome’s Noise-Isolating Metal Earbuds with Microphone. Some manufacturers design headphones specifically for gaming, when communication between players is often vital.

Meanwhile, the world continues to become more wireless every day. This leads to perhaps the most cutting-edge feature of the modern headset: the ability to connect to any wireless-enabled device. Products like Samsung’s Level On PN-900 Wireless Noise-Canceling Headphones with Microphones have got it all: stylish design, noise cancelation, a built-in microphone and—last but not least—Bluetooth compatibility.

Fill your ears with more great ideas for potential sales by visiting our website or calling a Petra representative today!