EDMOND, Okla. — Petra Industries, the consumer technology authority and wholesale electronics distributor, is pleased to announce the promotion of two key team members to new leadership positions.
Andreae McGinnis has been promoted to Director of Ecommerce Operations. The position will accelerate Petra’s rapid growth in the ecommerce channel. In this new role, McGinnis will be responsible for onboarding new ecommerce customers and will work closely with her teams to create more efficient ways to drive growth for Petra’s customers and vendor partners. She will also manage the Customer Service team, enabling Petra to ensure that its customers have all the support they need to be successful.
“Our Ecommerce business has grown very quickly over the past few years,” said Tate Morgan, Petra President. “After more than 18 years of progressive growth working in many different areas of Ecommerce, Support, and Customer Service, the timing is perfect for Andreae to take on this increased responsibility. Her new position will have her working closely with our Merchandising, Marketing, and Distribution Center departments to support our customers and brand partners to grow sales.”
Bobby Witt is Petra’s new Director of Merchandising. This position will accelerate growth with Petra’s rapidly evolving portfolio of vendor partners. He will lead and mentor Petra’s vendor business managers to uncover new opportunities and grow vendor partners’ business with Petra. The goal is to manage the merchandising process more efficiently and create heightened success for both vendor partners and customers.
“Bobby started with Petra over nine years ago, bringing with him not only vendor management experience but a true sales mentality that he has helped foster throughout his tenure on the merchandising team,” said Laura McNew, VP of Merchandising. “Witt is operationally gifted, creating streamlined processes and procedures that have resulted in first-rate vendor and customer experiences. I’m very excited to work with Bobby in this next evolution of change and growth.”
About Petra
Petra is the industry’s consumer technology authority—distributing products for more than 800 brands. They bring tens of thousands of top name-brand products to tens of thousands of retail/e-tail partners. Founded in 1985 with a focus on and passion for accessories, today, Petra serves markets with products from categories like smart home tech, gaming, outdoor tech, and more. The most sought-after hardware and add-ons in consumer technology are stocked at Petra’s 525,000 sq. ft., state-of-the-art distribution center, and are distributed all over the country. Petra is a member of CTA and CEDIA. For more information on Petra, visit www.petra.com or call 1-800-443-6975. The Right Distributor Changes Everything.™