Published: April 22, 2013
Marketers from across Oklahoma gathered on the evening of April 19 to be recognized for their best work at Oklahoma City’s hallmark of marketing achievement awards – the AMAOKC Marketini Awards. Large agencies went head-to-head with small in-house marketing departments, with judges looking for creative approaches, strategic planning and quantifiable results.
A panel of marketing professionals evaluated all entries from nine categories based on criteria such as an understanding of the initial problem, established objectives, strategy, tactics, use of available budget and impressive, quantifiable results.
Petra’s submission for the competition was its campaign promotional management system: code name Frog. The Award of Excellence was given to Petra for creating an in-house promotion system that targets the reacquisition of dormant customers, as well as providing Petra with a tracking and reporting tool for its campaign efforts.
This marks the third year in a row that Petra has achieved the Award of Excellence for a submission and the fourth consecutive year to be recognized for its marketing efforts with an award from the American Marketing Association.