Shine a Light on Flashlights
Over the course of the next four weeks, we will be presenting a series featuring five of the most profitable product categories for you to consider. We will be delving into their five best features and a breakdown of why those features are important to your customers. This week our featured product category is flashlights.
The world of flashlights is full of a variety with models for an array of tasks, from at-home use to tactical applications. Helping your customers find the right flashlight can be as easy as a flick of a button. Petra carries more than 500 models of flashlights to help your customers see the light, no matter the circumstances.
So what are customers looking for in a flashlight?
Brightness. One of the first comparisons consumers make between flashlights is the number of lumens of the model. Models with a higher number of lumens have brighter beams with lower beam degradation over longer distances. Having a brighter beam is especially important for tactical users, such as police forces, rescue workers, or the military. The 1,000-Lumen Thunderbolt Gen II Rechargeable Flashlight/Mobile Charger from Powertac has these tactical users in mind. All those lumens add up to a beam distance of more than 1,900 feet! It’s also waterproof and composed of aircraft-grade aluminum, so it’s durable enough for users in the most challenging environments.
Durability. No matter what users need a flashlight for, they need to be able to depend on it when it’s needed. That’s why durability is such a big factor in choosing a flashlight. Durability can include a variety of factors, including waterproof and submersible features. Few brand names are associated with durability as much as Pelican, and the 100-Lumen 2350 Tactical LED Flashlight is no exception. The knurling on the body helps users avoid drops, but even when they occur, the aerospace-grade housing can take the beating. The push-button tailcap adds additional versatility.
Diverse Sizes. While there’s often a mindset of “bigger is better” when it comes to some products, flashlights need to fit the task at hand. Most at-home users keep their flashlights in a kitchen drawer or in a toolbox, to be used when the electricity goes out or under the hood of the car. Users looking for these at-home solutions will love the 272-Lumen Mini Maglite LED Pro Flashlight. Its powerful beam comes in a small package, conveniently measuring 6.6 inches in length and weighing just over four ounces. It’s also water and drop-resistant, so it combines a variety of features into one small package.
Run Time. Many users are willing to sacrifice brightness for a longer-running flashlight. With its durable rubber and aluminum design, the 25-Lumen Value Bright LED Aluminum flashlight from Rayovac combines ruggedness with a remarkable 23-hour run time. The 25-lumen beam is more than enough power for light-duty users, and they will be able to rest assured that the flashlight will work when called upon.
Specialization. Flashlights are just like any tool: customers need the right one for the job. Sometimes that means finding the right tactical flashlight for those in the line of duty. But flashlights can be used for so many purposes. Campers might be looking for something that doesn’t require a battery, like the Emergency Hand Crank Radio/Flashlight from 12 Survivors. The hand-crank dynamo makes it ideal for any survival situation. Its lightweight design makes it easy to use on the trail when backpacking. Other users might require a flashlight with a rechargeable battery which includes a rechargeable Li-Ion battery.
This need for specialization is why Petra is continuously working to bring you the best models and the best vendors on the market!