Incorporate the right mix of fitness products to increase your bottom line and reduce theirs.
47-million Americans will make a New Year’s resolution that includes fitness and exercise.
Almost half of all Americans make New Year’s resolutions, and not surprisingly fitness, health, and exercise are the most commonly chosen area for change. Yet 73% of resolution-makers will fail! What makes the difference between successfully cutting the weight and another lazy trip around the sun?
Fitness doesn’t start at the gym.
While gym memberships are one way to achieve physical fitness, they often don’t fit the lifestyle of today’s time-strapped consumers. Instead, many are purchasing top-notch exercise equipment and high-tech scales, like the Bluetooth® Digital Weight and Personal Health Scale from Pyle® for their homes.
Success and failure often depends on having the right equipment!
It’s probably not a surprise to know that most New Year’s resolutions fail. But with the right mix of planning, technology, and public accountability, your customers can meet their fitness goals.
So What Does Your Customer Need?
Know the Trends to Give the Right Advice
Fitness trends for 2015 are shaping up to emphasize metabolic, communal, and technological plans and programs.
Play the HIITs!
Metabolic workouts such as P90X® and Insanity® have been staples in the fitness world for years, but they will continue to gain ground in the war on pounds in 2015. Workouts such as these are generally called HIIT workouts, or High-Intensity Interval Training. These workouts emphasize quick bursts of exertion in isolated muscle groups. HIIT training has several benefits, including:
- Short amount of time to participate
- Highly effective outcomes for a range of fitness levels
- Easily executed in a class or home setting
Customers looking to bring the lessons of their favorite HIIT classes home need a few key pieces of equipment. Kettle bells can be used for almost any muscle group and in a variety of ways. Medicine balls are making a strong comeback and can be extremely useful for core workouts. Hydration is also critical to staying healthy while working out. Your customers can drink water and keep track of it with the Sipp Hydration Bottle. It’s BPA-free and has an easy one-handed operation, making it perfect for workouts.
And no HIIT workout would be complete without a pushup element. Pushups are highly effective because they work muscles throughout the body, particularly in the core. Help your customers make those push-ups more effective with the Push-Up Bar from GoFit. It features foam-padded handles for extra comfort.
Share it with the world!
When it comes to achieving a New Year’s resolution, one of the time-tested paths to success is to share goals and progress with the people around you. Often times that means finding accountability partners. Communal workouts will continue to grow in popularity. Milennial participation in cycling and aerobics has grown by more than 20% over the last three years. These activities are stimulating and easily shared with others—the perfect mix for young fitness seekers.
Help aspiring cyclists make the most of their rides with the Garmin® Edge® Touring Plus GPS system. With a simple user interface, the Edge will give your customers the advantage they need. It also connects users to the Garmin® Connect™ fitness community. Beyond downloading other cyclists routes, it records and shares accomplishments online. And turn-by-turn directions mean users don’t have to worry about getting lost on the way!
Telemetry for everyone!
Fitness for 2015 isn’t just about workouts. Creating a healthy lifestyle means tracking activities like eating, movement, and sleeping. Measuring and recording daily life makes it easier for individuals to know how much activity they need to continue to lose weight. That’s why there’s so much buzz around telemetry!
Telemetry involves measuring a variety of inputs and saving them in the cloud for a deeper analysis of an individual’s fitness profile. This technology has become increasingly available and affordable for more than just health nuts. Heart rate monitors are a great example. They show users the impact of their activities and help ensure optimal outcomes for users during and after their workouts. They come in wireless chest-strap or fingertip sensor models, so users can find what’s most comfortable.
Activity trackers are also extremely useful to help meet fitness goals and will be increasingly popular in 2015. These devices are part of the wearable tech revolution and are a high-tech way to make weight loss resolutions a reality. They come in watch and pocket varieties and perform multiple functions, such as sleep tracking, calorie tracking, and more. Users can share it with other fitness buddies, adding accountability and encouragement from friends and family.
One of the exciting new activity trackers on the market is the Bluetooth® Protrack Ultra Activity Band. This tracker sends smartphone notifications to encourage users to have more activity. It measures steps taken and distance traveled. This collected data will quickly become the basis for successfully achieving that resolution.
The Final Word
While the odds might be against New Year’s resolutions, success can be achieved. Help your customers build a strategy that includes fun, community, and data and they’ll find the advantages they need! Checkout the products above or call your Petra sales rep today to learn more about these and other resolution products and accessories to help your customers achieve success in the new year!